Made In Italy SS23

AMUNÌ: be bold, be Italian!

A motto that draws from the Sicilian dialect but that speaks to all of us. Experiment, explore, play, travel…Amunì! Take hold of your life and don't let it slip away, don't give yourself limits.

An attitude that tells of being profoundly Italian. A way of living and reacting to life that has allowed us over the centuries to become who we are, a nation of craftsmen, artists, writers, scientists, athletes… Appreciated and recognized all over the world. Excellent in design, fashion, cooking… Brilliant and creative minds, fragile and very strong. Proud inhabitants of a land full of contradictions but more than ever alive, true, beautiful! The Spring Summer '23 collection designed by Emanuela Biffoli is a journey into the most authentic Italian spirit. A multi-voiced story that combines the aesthetics, history and art of the Bel Paese. Amunì is a catwalk that tells a story made of traditions and colors. The charm of the Mediterranean seduces fashion: culture, art, the landscapes overlooking the mare nostrum inspire solar patterns and fantasies. Bright and energizing colors, motifs that recall typically Italian natural and artistic elements, sinuous lines and eclectic designs that express all the passion, grit and creativity that distinguish us. The elements of nature come to life in the textures, the wind and the sea breeze move light fabrics, the colors evoke the heat of the sun, the blue of the sky, the white of the fishermen's houses. The spearhead of Emanuela Biffoli's collection is a series of handcrafted Florentine straw accessories and Sicilian coffee, which embody all the knowledge handed down from generation to generation of a fascinating and unique art.